Website:

We need to get my umbrella URL scrumclub.org working before starting a social networking campaign... that way the URL posted is for the umbrella site (encouraging them to start a Scrum Club in their area), not a local site. So that is first up.

• Super simple scrum guidelines that anyone can understand and follow.
• Forums: Online communication between members all over the world.
• Resources: Feeder groups that announce events for ScrumClub. Sillicon Valley Agile & Scrum meetup and LA Agile & Scrum Meetup are my first two feeders. Create landing pages that specifically target each audience with registration info so that I know which campaigns are successful.

Social Network

Part of Assembla, but they haven't ramped it up. May change.

Local Chapter User Groups

Use Meetup.com, Facebook and Linked In to create User Groups. Contact existing user groups and get them to promote Scrum Club.

Collaborative workspace

I'm using Assembla because it has a social networking component built into it and is an affordable solution for people to stay in once they've learned Scrum. I'd much rather raise VC and build my own that is actually usable, but that is neither here nor there. I'm working for them part time again as of today, but they never built a revenue model into the app that makes any sense and I don't earn commission on the Assembla.com version, only on Enterprise sales, and I think some changes have to be made before I'm willing to do an official "sell" on it, because in some ways your name is your brand. You can see the workspace here: http://www.assembla.com/wiki/show/SCRUMClub

Free Scrum Classes:

Online

• People work on community service projects as a group using Scrum method
• Volunteers learn Scrum in a hands-on environment with scarce resources, short releases and with a distributed team
• Support team members in building their online presence. People build their business network and can develop their "rep" by linking to completed projects... Developers link to free apps... why can't a PM link to a public burndown chart, or a BA to a requirements doc? We can also provide group blogging and help with SEO.
• Social networking underlay provides ramp to the next phase of Scrum (or what I believe it is going to be).

ScrumCamp

• Free unconference for learning Scrum. Friday - People sign up to work on a volunteer project as a group. Saturday & Sunday - Do the project
• Offer sponsorships to companies for hosting onsite with camping, food and beverages

Grow Star Power

If you stick with our volunteer program and keep coaching, we automate the building of your "street cred" via the Internet.

• Website - Create your own subdomain of scrumclub.org or redirect.
• Blog - Have a blog as part of a community. Constant updates and fresh content, commenting and readership, but shared workload.
• SEO - Boost your Internet presence with SEO and social networking campaigning.
• Recommendations - Have team members post recommendations on your profile.
• "Free Sample" - Because they are non-profit projects for kids, there's no intellectual property that needs to be protected. I can make the workspace public so that everyone can see what your actual work was on the project... You can link to it from any web page. So people can see what work you did, what your role was on the project and any recommendations that your team members made about you after you met them on the project on our social network (like LinkedIn). You could totally use it as an Agile/Scrum "Good Housekeeping".

Innovate

I have this started under the domain http://www.socialprojectmanagement.org, which I have to figure out how to connect to http://www.socialprojectmanagement.wordpress.com.