It is with great interest that I am writing to apply for your Online Marketer position posted on Craigslist on October 25.

I am a marketing communications professional with 15 years of experience and a reputation for hard work and success in all areas of marketing. My work has primarily been in high tech, and for the past 7 years, I have been working for fast-growing software companies as a marketing consultant.

During this time, I have worked with products designed to solve critical business problems in many areas, such as ecommerce, information security management, collaboration, data management for energy and utilities, and human capital management. My efforts have focused around launching new products, introducing new brand identities to the market, and helping companies reposition their products’ value propositions to their key audiences—media and analysts, prospects, partners, and existing customers.

The target audiences and clients of my diverse set of employers have ranged from small and mid-sized to enterprise (including top global brands), and I understand how to adapt the messaging and value proposition accordingly to suit each audience’s needs and pain points. I am also quick to pick up on new technical information and to distill it for a more business-oriented audience.

My extensive work experience has honed the communication and technical skills appropriate for this position, and I feel I would be able to immediately contribute to the success of Assembla’s multi-faceted marketing goals and initiatives.

Having worked in both start-up and more established B2B software marketing environments, I possess a broad range of strategic and tactical capabilities, including developing and maintaining web content, web demos, and other marketing collateral (e.g. product sheets, white papers, and case studies), managing SEO and SEM initiatives, and integrating social media with the marketing mix.

I have been responsible for planning and executing targeted lead-generation programs, delivering successful integrated direct mail, Web marketing and advertising campaigns. As part of each initiative, I measured program effectiveness, tracking lead flow within Salesforce.com, providing metrics and analysis, identifying issues, and implementing the necessary course corrections to improve performance. I have also monitored and analyzed corporate website performance, tapping traffic and usage data from such tools as Google Analytics and WebTrends to measure the success of various programs, site design and featured content. Moreover, I am accustomed to working in collaboration with senior management, sales, product marketing, and product management on a regular basis to ensure alignment and superior results.

My previous managers and co-workers would share with you that I am a committed individual who takes enormous pride in her work and possesses a focused, results-oriented approach. I believe the special recognition section of my resume, which highlights the success of my website projects, speaks to my talent. Moreover, my roll-up-your-sleeves and hit-the-ground-running approach to marketing projects sounds like just what Assembla needs to complement the efforts of your current Marketing organization.

At this time, I am looking to find a marketing consultant position with the right company and would welcome the opportunity to talk with you more. My hourly rate ranges from $85-100 per hour, depending on the nature of the position, and I would like to secure a position working 20-25 hours per week for one dedicated client on a short or long-term basis. I have worked both onsite and as a virtual team member in my consulting engagements and find that a mix of both works the best. However, I am flexible on the details, live nearby, and am happy to discuss what may work best for Assembla’s marketing organization.

I have uploaded my resume for your review.

Please contact me at your earliest convenience so that we may discuss this opportunity. Thank you for your consideration.

Best regards,

Sasha A. Affleck

(m) 617-767-6655
<a href="mailto:saaffleck@comcast.net">saaffleck@comcast.net</a>