Online Marketing & E-Commerce Leader
ROI Driven Online Marketer – Specializing in Aggressive Online Marketing Growth

Performance minded online marketer with history of quick turnarounds and growth qualified by over 8 years of online marketing experience in program management and overall online marketing strategy development and implementation. Drove the online marketing growth of 4 of the Internet Retailer’s Top 500 (DataBazaar, Merrick Group, Frederick’s of Hollywood, Benchmark Brands) with effective and progressive leadership, marketing expertise, and management savvy. Directed $75M in online marketing budget with P & L goals, which grew new client ROI by an average of 96%, while increasing new and repeat acquisitions. Hands on leader, who takes initiative to spur the monetary growth of clients/organizations and the development of organizational talent.
CAREER HISTORY
Jewelry Exchange – Tustin, CA (January 2008-Present)
$150 million jewelry manufacturer and Top 10 private jewelry retailers in the US. Services customers through 17 retail stores & web.

Vice President of Internet Operations
15 Direct Reports – Call Center, Merchandising/Content, Design, IT
• Increased overall conversion rates by 15% through integrated web + offline marketing.
• Developed real time communication system and personalized call center care.
• Lowered cost per acquisition by 24%, while increasing visits and acquisitions.
• Grew call/sale ratio by 19% through best practices for management of 10 person call center.
• Increased website traffic via search engines by 57% through SEO/SEM IP targeted online strategy.
• Improved process efficiency with integration of IT to automate content/product management and synch with real time inventory.
• Lowered return rate 45% through more accurate product imagery & details. Began SKU wide dynamic merchandising project to continue lowering product returns.
3 Day Blinds – Anaheim, CA (November 2007 – February 2008)
$150 million direct marketer of blinds via 170 showrooms, in home design consultants, and website.

Director of E-Commerce – Consultant
• Grew in-home design appointment rate by 52% with adjustments to website usability & functionality.
• Integrated list of 100k+ email records with direct mail database to create channel neutral marketing messaging.
• Merchandised promotions through unique customer experience changes.
• Increased website traffic via search engines by 36% through SEO best practices.
• Scheduled and coordinated photo shoots for dynamic product merchandising via web.

WebMetro – San Dimas, CA (February 2005 – September 2007)
$10 million online marketing agency, focusing on search engine marketing, search engine optimization, and feed based programs.

INTERACTIVE MARKETING MANAGER
3 Direct Reports | Led Total of 5: Search Engine Marketing Account Managers, Search Engine Optimization Specialist, and Shopping Portal Manager.

Represented over 30% of company revenue during last year of tenure. Responsible for $75M of marketing budget. Grew online marketing budgets, while improving client performance. Involved in multiple online verticals, including the most competitive retail, real estate, and financial services sectors.

• Led the online marketing activities and growth for Merrick Group, which was rated #2 Fastest Growing Internet Retailer in 2005.
• Increased ROI of multi-channel retailers Frederick’s of Hollywood by 71% in 4 months and increased monthly online marketing revenue by 147% during same period.
• Doubled ROI for health & beauty leader Murad in Month 1 while setting record monthly revenue goals.
• Lowered CPA goals for student financial service provider SAF by over $600 in Month 1. Increased loan acquisitions by 70%.
• The main driving force behind the growth of all e-commerce account base.
• Developed external marketing strategies, including creation of case studies and whitepapers used at industry specific tradeshows and online journals.
• Reorganized organizational talent to highlight and showcase an individual’s strengths.
• Grew ROI of new clients by average of 96% during Year 1.
• Led strategy presentations to prospective and current clients outlining monthly and/or yearly strategy.

Paradigm Gallery (www.pgmod.com) – Pomona, CA (February 2005 – April 2007)
$1.7 million online retailer of modern and contemporary home furnishing goods.

FOUNDER
7 Direct Reports: Design Experts, Operations Manager, Web Designer, and Web Developer.

Created e-commerce company to capitalize on booming housing marketing and provide a reasonably priced alternative to modern & contemporary furniture. Created personalized shopping experiencing, assigned unique design experts to different customer segments. Fully divested in April 2007, transitioning all management duties and involvement to private equity firm in Atlanta.

• Implemented progressive policies like No Hassle, Free Returns. This policy increased conversion rates by over 84% by minimizing customer risk and the lift negated any potential returns
• Lowered return rate to 1.2% in 6 months, which is very low for the furniture market.
• Personalized shopping experience by assigned a design expert to each prospective and new customer.
• Developed online marketing campaigns in Google, Yahoo, MSN, and comparison shopping sites.
• Created loyalty and retention programs focused on B2C and B2B customers.

Benchmark Brands (www.footsmart.com) – Norcross, GA (June 2004 – February 2005)
$125 million organization is the only integrated retail and manufacturing company dedicated exclusively to lower body healthcare.

MANAGER, SEARCH ENGINE MARKETING

• Responsible for over $1.7M in annual search-engine marketing budget.
• Grew search-engine marketing program from 800-1000 orders per week to 1700.
• Implemented A/B & multi-variant tests for ad copy, landing page, and promotion.
• Improved website navigation and functionality through web analytics.
• Lowered online bounce rate by 43% with improvements to on-site search tool Celebros.
• Developed new content pages focused on improving organic search rankings for top tier keywords. Obtained page 1 rankings for top keywords like “plantar fasciitis”, “teva sandals”, “bunions”, and many others.
• Drove largest online marketing channel and the over 100% growth helped achieve listing on Internet Retailer list.

Talent Zoo (www.talentzoo.com) – Atlanta, GA (August 2003 – June 2004)
Privately held recruiter for the advertising and PR industry servicing top agencies like BBDO, JWT, Ogilvy, and others.

WEB ANALYST & SEM MANAGER

• Directly managed online advertising media via Google & Overture.
• Grew online acquisitions of job seekers to supply our recruiting database by 37%.
• Engaged in usability analysis and path analysis to drive recommendations which lowered bounce rates by 64% and increased time spent on page by 172%.
• Managed and stimulated thriving online message board, promoting active recruiting positions, and found qualified candidates.
• Managed relationship with outsource IT resources responsible for site usability, site redesign, and database management.

AKBrothers, LLC (www.akbrothers.com) – Atlanta, GA (June 1999 – August 2003)
Privately held $10M web design & marketing consultancy servicing SMBs in the southeastern United States.

DIGITAL MARKETING CONSULTANT

• Designed overall online marketing strategy for local clients through paid search, SEO, co-registration, and banner advertising.
• Implemented granular A/B and multi-variant testing for web design and online marketing strategies.
• Spearheaded average ROI growth of 323% while increasing new acquisitions.
• Developed new business proposals and actively sought new business wins
• Developed new branding strategy emphasizing speed of service and overall online expertise through fusion of design + marketing.

EDUCATION & GROUPS
Dual Bachelor’s of Business Administration – Georgia State University (08/1999-08/2003)
Major: Management (3.8 GPA) | Major: Marketing (3.9 GPA)

Beta Gamma Sigma Honoree – National Business Honor’s Society

SKILLS & EXPERTISE
Online Marketing Strategy Development, Employee Management, Microsoft Office Suite, Omniture, Celebros, FireClick, Google Analytics, Coremetrics, HBX Analytics by Webside Story, Google AdWords, Yahoo Search Marketing, MSN Ad Center, Keyword Development, Search Engine Marketing, Search Engine Optimization, Usability Analysis, Behavioral Marketing, Social Shopping, Social Networking, Online Merchandi